Entries in Medium Format (3)

Tuesday
Jun022015

Phase One Introduces The XF Camera System

The XF Camera System is built using full-frame Medium Format sensors 2.5 times larger than the ones found in high-end DSLRs. Sensors this large deliver a powerful combination of the highest possible resolution together with large, high dynamic range pixels and exceptional wide angular response. The XF is quite literally the best of all worlds when it comes to digital image quality.

The XF Camera System is available in multiple configurations, up to 80MP. Resolution this high not only delivers incredible detail but also provides creative flexibility, accommodating virtually any application requirement, be it print or digital.

Balancing colors is equal parts art and science. We have been working for over two decades to achieve perfection in colors across hardware and software, and the XF System is a direct reflection of that. You won’t find better color depth or rendering than with an XF Camera System.

Using large sensor technology, the XF Camera System delivers unparalleled dynamic range, retaining unmatched detail in both highlights and shadows.

With our new and exclusive 80 megapixel imaging sensor, the XF Camera System delivers extreme long exposures of up to 60 minutes across 50MP, 60MP and 80MP configurations. An amazing creative tool, used by many of the world’s leading photographers.

Being the first to embrace new technology and integrate a touch based user interface to a digital back, we are proud to continue the tradition with the XF Camera System. We call it the OneTouch UI.

The OneTouch UI on the XF camera is a seamless combination of intuitive dials, keys and touch screen interactions. Each operation is used only where it makes sense and where you want it. OneTouch UI is designed with the goal of making controls so simple that photographers will feel at home within moments of getting started.

The XF camera can be operated either from the camera itself or from a tethered computer. To achieve this, we have removed all hard-coded button functionality including any physical markings on the camera. This allows complete freedom to configure the systems controls to best fit your individual needs.

Two separate, yet fully integrated, touch displays are now available on the XF Camera System. The 1.6” grip screen is designed for clear visibility in any lighting condition using a transflective capacitive touch display. The back screen is a retina touch screen designed to show high-quality image previews, providing the ability to zoom to 100% with a simple tap. With 3.2” inch there is ample space to compose and review, as well as operate advanced tools.

As if the brightest full frame prism viewfinder wasn’t enough. Make room for a re-born classic!

The waist-level finder is convenient for many styles of photography, be it in studio or on location. With the ability to retain the connection between photographer and model or simply to attain a more effective working position, the waist-level finder is a great addition to the creative toolbox.

Light metering is typically done through a cameras Prism viewfinder, a challenge that until now hasn’t been solved in a waist-level finder. The XF Camera System can measure the light on the newly designed HAP-1 autofocus platform. Using this ability, light metering is now available with our waist-level finder. Issue solved.

With a solid glass prism, the 90° viewfinder is the brightest of its kind and has virtually no loss of light. Together with nearly 100% frame coverage, the prism viewfinder displays a perfect view of the scene and comes standard on all XF Camera Systems.

The XF Camera System marks an important milestone for Phase One. It is the introduction of a new patent pending and fully controlled in-house autofocus system. The Honeybee Autofocus Platform, or HAP-1.

HAP-1 is designed with a brand new custom processor, coupled with a high-resolution CMOS AF sensor. Combining a unique floating-point architecture and a fully programmable interface, HAP-1 is easy to expand and will allow us to continuously tailor the autofocus system to meet your needs, providing user-accessible software updates for years to come.

The initial configuration of HAP-1 is built for precision in typical professional environments. Using a new white spectrum focus assist light and Phase One developed focusing patterns; Auto Focus is more accurate than ever, right out of the gate.

When photographers require the maximum allowable depth of field, the optimal technique used is to apply a hyperfocal distance measurement. Depending on aperture and lens used, the optimal Focus Point is typically a few steps under infinity. With the new Hyperfocal Point Focusing, it is now possible to set the ideal Hyperfocal Point for each lens and have HAP-1 automatically return to that specific point on demand.

Phase One Systems have been used for decades in some of the most demanding professional and aerial applications. With the XF Camera System we have upgraded all moving parts and materials to match that level of professional demand, delivering the fastest, most robust and most reliable camera ever.

The XF introduces an all-new electronic architecture. Designed in-house by Phase One, the XF is built using faster processors, newly designed sensor advancements, including gyroscopic sensors and accelerometers, and an integrated wireless Profoto flash trigger.

One of the most important elements of great photography is timing. With the latest iteration on mechanics introduced with the XF Camera System, we have significantly reduced shutter latency and shutter recycle time, making it our most responsive camera ever.

While most photographers are familiar with interchangeable lenses, the XF System takes modularity a significant step further. Camera body, viewfinder and digital back are all interchangeable, providing options to match the particular needs of a photographer, shoot or workflow.

With the brand new range of IQ3 Digital Backs, together with the previous IQ range of Digital Backs, it is possible to find a XF Camera System that fits your exact needs. Click on “explore configurations” to find information on XF System configurations.

A benefit of modularity is photographer’s ability to easily upgrade a single component at a time. With a modular design there is no need to discard a perfectly good system only to gain features related to the camera body. The XF camera body is fully compatible with previous generation IQ Digital Backs, allowing existing IQ customers to easily access the new XF camera platform.

The XF Camera System is compatible with all generations of IQ Digital Backs. We already prepared the IQ2 range of Digital Backs for the XF Camera System, so they get almost full access to the same features as the IQ3 range, simply by applying a firmware upgrade. The IQ1 range of Digital Backs gains access to the same level of functionality as they have on current systems, but with the many added benefits of the XF Camera Body, such as improved speed, reliability, sensors and autofocus.

Contrary to most camera systems, we do not design our systems as short-lived disposables. We build camera platforms on which photographers can extend, build, exchange and grow throughout their career.

The software running on the XF is designed as an independent and upgradeable operating system. This allows for easy and fast upgrades, providing both new features and unique customization. By using our new Camera OS, photographers will be able to upgrade their XF System at regular intervals in order to benefit from the new opportunities of technology.

HAP-1 is designed with a brand a new custom processor, coupled with an independent high-resolution CMOS AF sensor. Combining a unique floating-point architecture and a fully programmable interface, HAP-1 is easy to expand and will allow us to continuously tailor the autofocus system and release user-accessible software updates for years to come.

The XF Camera System is founded on modern hardware and an open platform philosophy, allowing us to continuously add new upgrades in accordance with the changing pace of technology. Additionally, other manufacturers can interface with each individual component so we can offer photographers with a future proof platform.

When we say that our product life cycles are long, it's a proven fact. Customers, who invested in Phase One P backs in 2004, have received additional functionality as late as in 2014, from both Firmware upgrades and Capture One processing software.

PHASE ONE XF LEARN MORE

Saturday
Nov022013

RGG Photo | Baileys Irish Cream Photo Shoot

This is a look at a 4 day shoot for Bailey's Irish Cream via Brand Content agency out of Boston. The shoot was to capture each flavor of Bailey's non-alcoholic creamers with their flavor cue's prepared from scratch from our extra awesome food stylist Kim Loughlin. Special thanks to the creative director Gabe Flavin from Brand Content for such a great concept and keeping the set moving in the right direction.

Camera: Hasselblad H4D
Lights: Broncolor
Diffusion: Rosco #3008 #3001

Check out RGGPHOTO.com for more behind the scenes videos

Friday
Mar232012

Pentax 645D Announced

HOYA CORPORATION PENTAX Imaging Systems Division is pleased to announce the launch of the PENTAX 645D lens-interchangeable, medium-format digital SLR camera. Thanks to the incorporation of a large image sensor, equal in performance to professional-standard digital camera backs, this high-performance model delivers super-high-resolution images with approximately 40 effective megapixels. It also offers outstanding dependability and superb operability and maneuverability to make outdoor shooting effortless and comfortable for demanding photographers.

The PENTAX 645D has been developed to provide super-high-resolution images produced by large image sensors — something previously available only on professional models — to serious landscape and outdoor photographers. It combines exceptional image quality with excellent maneuverability and outstanding reliability to simplify professional-level outdoor shooting. Thanks to the incorporation of a large, high-performance image sensor (measuring 44mm by 33mm) and PENTAXoriginal image-processing technology, it produces extra-sharp, super-high-resolution images with approximately 40 effective megapixels. It features remarkable durability and dependability, thanks to its lightweight but solidly built body featuring a magnesium-steel-alloy frame, reinforced glass LCD panel protectors and a reliable dustproof, weather-resistant construction. In addition, it is designed to be compatible with the majority of the existing PENTAX 645 system, so that current PENTAX 645-series camera users can take advantage of their valuable assets, including high-performance smc PENTAX 645 interchangeable lenses.

Features

  1. 40 Megapixels, Medium Format
  2. Under $10,000 US
  3. ISO 100-1600
  4. 4x3 Aspect Ratio
  5. Dust Reduction & Mirror Lock-Up
  6. Weather Resistant
  7. 2 SD card slots
  8. Backwards compatible with many Pentax 645 Lenses
  9. New Optional 55mm F2.8 645D Lens ($1,100 US)

Major Features

Unprecedented image quality

  • Super-high-resolution images made possible by approximately 40 effective megapixels
    The PENTAX 645D incorporates a high-performance CCD image sensor produced by Kodak. It measures 44mm by 33mm, and is approximately 1.7 times larger than its 35mm-format counterparts. Thanks to approximately 40 effective megapixels, it assures a wide dynamic range to faithfully reproduce the prevailing ambience and the sense of depth in super-high-resolution images that are rich in gradation and truthful in texture description. In order to bring out the full potential of the lens and the image sensor and assure the highest level of image-resolving power, the CCD unit is designed with no low-pass filters.egapixels
  • High-performance, high-speed PRIME II imaging engine
    The PENTAX 645D features the acclaimed, PENTAX-original PRIME (PENTAX Real Image Engine) II as its imaging engine. Thanks to its high-speed dataprocessing capacity and new algorithm exclusively programmed for medium-format digital SLR cameras, this high-performance imaging engine produces super-highquality images rich in gradation and faithful in color reproduction, while allowing speedy data transmission of large-volume image data — even RAW-format images as large as some 50MB per file.
  • 14-bit A/D converter for faithful conversion of image data to digital signals
    The PENTAX 645D features a high-performance A/D converter, which faithfully converts the large volume of analog image data output by the large CCD image sensor to digital signals carrying an extensive amount of image data, including resolution and gradation.

Solid, maneuverable body
The PENTAX 645D’s main frame is made of lightweight but strong magnesiumsteel alloy, while the chassis is made of diecast aluminum to minimize the expansion and extension caused by heat and also to optimize kinematic accuracy and thermal stability. The LCD panels — one on the camera’s top panel, another on the back panel — are covered with tempered glass plates for extra protection. The PENTAX 645D’s body is also designed to be a compact and highly maneuverable mediumformat camera, despite the incorporation of such dependable features as a dust-proof, weather-resistant construction with 70 special seals, outstanding cold-resistant performance to assure solid operation at a temperature as low as –10°C, and a newly designed shutter unit with a top shutter speed of 1/4000 second that can withstand as many as 50,000 shutter releases.

Dual SD/SDHC memory card slots
The PENTAX 645D has a pair of memory card slots for the recording of images on both SD and SDHC memory cards. This dual-slot design gives the photographer extra data-storage options: for instance, recorded images can be assigned to different cards according to recording format (such as RAW or JPEG), or one of the cards can be used as the backup of the other. The settings for each memory card slot can be easily made by dedicated button.

Dependable DR II mechanism to minimize dust spots
The PENTAX 645D comes equipped with the highly dependable DR (Dust Removal) II mechanism, which effectively minimizes annoying dust spots on recorded images, even when the lenses are changed in dust-prone outdoor settings. By shifting UV/IR-cut filters placed in front of the CCD image sensor at supersonic speed using a piezoelectric element, this mechanism effectively and efficiently shakes dust off the image sensor. Thanks to the user-friendly dust-alert system, the photographer can check at a quick glance for dust adhering to the image sensor prior to the actual shooting.

Newly designed, high-precision 11-point wide-frame AF sensor
The PENTAX 645D’s new SAFOX IX + wide-frame autofocus system features 11 sensor points (with nine cross-type sensors positioned in the middle) to assure the extra-high-precision focusing demanded of medium-format digital SLR cameras. To develop this sophisticated AF system, the entire optical system was redesigned, at the same time with the addition of the new functionality to analyze and make use of the light sources data in the field of view.

Advanced 77-segment multi-pattern metering
The PENTAX 645D employs a state-of-the-art, 77-segment multi-pattern metering system to assure super-high-accuracy light metering. The exposure accuracy is further enhanced by collecting such additional data as image orientation (horizontal or vertical) and the distance to and magnification of the subject using the sensors installed inside the camera body, with the obtained data incorporated into exposure calculations.

Large, easy-to-see optical viewfinder
Incorporated in the PENTAX 645D’s finder unit, a trapezoid-shaped glass prism not only assures an approximately 98% field of view, but also greatly contributes to the downsizing of the camera body. Coupled with a bright, easy-to-focus Natural- Bright-Matte focusing screen, the PENTAX 645D’s viewfinder offers a large, clear view of the subject.

Custom Image function to create desired visual effects with ease
The PENTAX 645D’s Custom Image function lets the user easily control an image’s finishing touches to more precisely reflect the user’s creative intentions, or to more faithfully reproduce the ambience of the scene. The user can select one of eight modes, including the new Reversal Film mode designed to create images with the colors that are typical of reversal film. In addition, all parameters — such as saturation, hue, contrast, sharpness, key, and highlight/shadow contrast — can be easily adjusted to desired levels, so that the photographer can shoot images with great ease.

Versatile, multi-mode exposure system for faithful reproduction of creative intentions

  • Hyper Program function
    The PENTAX 645D’s Hyper Program function allows the user to instantly switch from Programmed AE mode to Shutter- or Aperture-Priority AE mode with a simple turn of the electric dials positioned around the grip. A single push of the green button shifts the exposure mode back to the original Programmed AE mode.
  • Hyper Manual function
    When shooting in the Metered Manual mode, the PENTAX 645’s Hyper Manual mode lets the user to instantly set the proper exposure for the subject with a single push of the green button.
  • Sensitivity-Priority mode
    The unique Sensitivity-Priority (Sv) mode automatically selects the optimum combination of aperture and shutter speed for the user-selected sensitivity. The sensitivity can be shifted swiftly by electronic dial on the back panel. The variable amount of the ISO could be configured to either 1/2 or 1/3 steps per click.
  • Shutter/Aperture-Priority mode
    Taking full advantage of the unique capability of digital cameras for the automatic shifting of sensitivity at any time, the Shutter/Aperture-Priority (TAv) mode automatically selects the most appropriate sensitivity for the user-selected aperture/shutter-speed combination. It allows the user to effortlessly experiment with a greater range of photographic expressions.

Large, easy-to-view 3.0-inch LCD monitor with approximately 921,000 dots
Positioned on the camera’s back panel, a large 3.0-inch color LCD monitor with approximately 921,000 dots provides a clear, bright view of onscreen images and menus. Since its wide-view design allows quick, effortless confirmation of the monitor image from approximately 170 degrees both horizontally and vertically, the photographer has little difficulty shooting images from low and high angles. The LCD monitor is also treated with exclusive AR (Anti-Reflection) coating to minimize reflections on the screen, even in the outdoor locations under bright sunshine.

Long battery life
The PENTAX 645D is powered by a large-capacity, rechargeable lithium-ion battery, which can capture approximately 800 images* when fully charged.


Other features

  • HDR (high dynamic range) function to create one composite image with an extra-wide gradation range from three images with different exposures
  • Dynamic-Range Expansion function to compensate for both whitewashed (excessively overexposed) and blacked-out (excessively underexposed) areas
  • Digital Level function for easy checking of the image’s levels
  • Automatic compensation of distortion and lateral chromatic aberration (available in combination with the D FA 645- and FA 645- series lenses)
  • Versatile white-balance control system, including the CTE mode designed to emphasize the dominant color components of the captured images, which works especially well with such scene like sunset.
  • Mirror shock/operation-noise reduction function to assure smooth, quiet operation of the mirror during shooting
  • Attachment of copyright credits on recorded images
  • Compatible with the SDM (Supersonic Direct-drive Motor) autofocus mechanism, designed to assure smooth, quiet operation using the supersonic motor installed inside SDM lenses
  • HDMI terminal (for type C mini connectors) for high-resolution image data output
  • User-friendly, color-classified control buttons/switches, based on the color universal design concept
  • PENTAX Digital Camera Utility 4 software package, including a RAW-data processing application (based on the popular SILKYPIX RAW-data processing engine developed by Ichikawa Soft Laboratory) and browser application

Soecifications

Camera Type TTL autofocus, auto-exposure medium format digital SLR camera
Sensor • 40 million effective pixels
• 40.1 million total pixels
• 44 x 33 mm CCD sensor
• 6.0 μm x 6.0 μm pixel size
Dynamic Range 11.5f - stops
Dust removal Image sensor cleaning function by supersonic vibration (DR II) with dust alert function
Image processor PRIME II
Image sizes • 7264 x 5440 pixels
• 6528 x 4896 pixels 
• 5376 x 4032 pixels
• 4224 x 3168 pixels
• 3072 x 2304 pixels
Image formats (Still)

• JPEG (EXIF 2.21) - Best / Better / Good 
• RAW (PEF or DNG)

Lens mount • Pentax 645AF2 bayonet mount
• Usable lenses: Pentax 645AF2, 645AF, and 645A mount lenses
Focusing TTL phase difference detection, 11-point autofocus system (SAFOX IX+)
Focus modes • AF Single
• AF Continuous
• Manual focus
AF point selection • Select
• Center
• Auto
Metering • TTL Open Aperture
• 77- segment sensor
• Metering range: EV 2 - 21 EV (ISO 200, 55 mm F2.8)
Metering modes

• Multi-segment 
• Center-weighted average
• Spot

AE lock Yes
Exposure compensation +/- 5.0 EV
Sensitivity

• Auto (ISO 200-1000)
• Boost (100,1600)
• 1EV, 1/2EV, 1/3EV steps

Shutter • Electronically controlled vertical-run focal plane shutter
• 30 sec-1/4000
• 1/3 or 1/2 EV steps 
• Flash X-Sync: 1/125 sec 
• Bulb
Preview function • Optical preview
• Digital preview
White balance • Auto
• Daylight
• Shade
• Cloudy
• Fluorescent (D, N,W,L)
• Tungsten
• Flash
• CTE
• Manual (3 settings)
• Color temperature (3 memories) with fine tuning
Custom image settings • Bright
• Natural
• Portrait
• Landscape
• Vibrant
• Muted
• Reversal Film
• Monochrome
Viewfinder • Trapezoid prism finder
• 98% field of view
• Magnification: approx 0.62x (with D FA645 55mmF2.8 at infinity), approx. 0.85x (with FA645 75mmF2.8 at infinity)
• Dioptre adjustment: -3.5 to +2.0m dioptre
• Natural Bright Matte focusing screen
External flash • Hot shoe
• X-Sync socket
• P-TTL
• High-speed-sync, wireless-sync with PENTAX dedicated external flash
Shooting modes

• Program AE
• Sensitivity priority
• Shutter priority
• Aperture priority
• Shutter & Aperture priority
• Metered Manual
• Bulb
• X-Speed

Drive modes • Single
• Continuous Hi
• Continuous Lo
• Self-timer: 2 or 12 sec
• Remote control: immediate, 3 sec delay 
• Remote Continuous Shooting
• Exposure Bracketing
• Extended Bracketing
• Interval
• Multiple Exposure
Continuous shooting Approx. 1.1 fps
LCD monitor • 3.0 " TFT LCD
• 921,000 dots
• Brightness level adjustment 
• Color adjustable
Playback features • Single image
• 2, 4, 9, 16, 36, 81 thumbnail display
• Enlargement (up to 32x, scroll available)
• Image Rotation
• Folder view
• Slideshow
• Histogram
• Resize
• Cropping
• Bright/Dark area
• Calendar view
• Index view
Digital Filters (Playback Mode) Monochrome, Extract Color, Color, Base Tweaking, Soft
Connectivity

• USB 2.0 Hi-Speed
• HDMI Type C mini
• Video out NTSC/PAL
• DC-IN

Storage SD / SDHC
Power • Lithium-Ion D-LI90 rechargeable battery (supplied & charger)
• Optional AC adapter
Dimensions 156 x 117 x 119 mm (6.1 x 4.6 x 4.7 in)
Weight • No battery: 1400g (49.4 oz)
• With battery and 2 SD cards: 1480g (52.2 oz)